From late-night street food in Hanoi to carving down the snowy slopes of Funäsfjällen, from the historic streets of Rome to summiting Mount Kilimanjaro, we bring our readers along for the journey.
We’re Daniel and Maria, the duo behind Upplevelsebloggen and Marias Mat. Upplevelsebloggen is one of Sweden’s most-read travel blogs, where Daniel shares our adventures through storytelling, practical tips, and photography that captures the feeling. Maria’s popular food blog reaches a loyal audience of home cooks, foodies, and restaurant lovers.
Together, our blogs offer partners access to two complementary audiences with minimal overlap, connecting travel enthusiasts and food lovers alike. With over 15 years of experience creating engaging content, we reach thousands of readers every week through our blogs, an active Instagram presence, and YouTube content.
This media kit contains our latest statistics, updated in March 2026, highlighting the combined reach and opportunities across both platforms.
Partnering with us means reaching two engaged and complementary audiences – passionate travellers and dedicated food lovers. Through our travel blog, YouTube channel, Instagram, and Maria’s food blog, we share stories that inspire people to explore, taste, and discover – whether it’s booking a trip, finding a new favourite restaurant, or trying a recipe at home. Our readers and viewers trust our recommendations because they come from real journeys, authentic flavours, and honest experiences.
For collaborations or partnerships, email us at daniel@upplevelsebloggen.se.
Press trips
Press trips over the years include Vietnam (2025) and Tunisia (2025); Mecklenburg-Vorpommern (2023); Åland (2022); Bangkok, Örebro and Kristianstad (2019); Berchtesgaden (2018); Mauritius (2018); England (2017, 2018), Wales, Flanders and Kotor (2017); Åre (2016); and Paris CDG (2016).
Collaborations
Selected collaborations over the years include Vietnam Airlines (2025), Discover Tunisia (2025), Germany Tourism (2023), DiscoverCars.com (2023), Visit Åland (2022), Turistrådet Västsverige (2021), Tourism Authority of Thailand (2019), Örebrokompaniet (2019), Visit Kristianstad (2019), Bergerlebnis Berchtesgaden (2018), StevePerryman.se (2018), Air France KLM (2016, 2018), Visit Britain (2017), Brussels Airlines (2017), Visit Flanders (2017), Visit Kotor (2017), Holiday Club Åre (2016), Destination Östersund (2016-), Osprey and AddNature…
…and more.